Alternative models have greater freedom to experiment and be creative with their appearances.

 

Depending on the brand, physical changes including tattoos, piercings, and oddball fashion choices are all acceptable and even encouraged.

 

For companies that represent subcultures like fetish, burlesque, punk, emo, steampunk, and emo, alternative models are necessary.

 

There is a demand for alternative models worldwide because the alternative appearance is growing so brands need models that customer can relate to.